This Privacy Statement was updated on May 23, 2025
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Respecting your time and with the goal of providing you with the quickest possible access to the relevant passages of the privacy statement, we offer you the following summary.
The privacy statement aims to explain what personal data is processed by SAP, who uses your personal data, for what purpose, for how long, and explains what rights you have in this context.
SAP does, in the form of the respective legal entity, being either SAP SE in Walldorf, Germany or any another member of the global group of SAP companies. The SAP Partner Portal Privacy Statement describes in detail which processing activities of which SAP Group members apply.
SAP is processing information including personal data about the users of sap.com using cookies or similar technologies for the purposes set out in the Cookie Statement. You will find further information and have the option to exercise your preferences by clicking on the Cookie Preferences link in the footer of this page.
SAP may collect various types of personal data about you when conducting its business, including:
SAP processes your personal data to:
If you want to learn more about each of these purposes for which SAP may collect, transfer, and use your personal data, including for how long your data is being retained and specific to the General Data Protection Regulation (GDPR), the legal ground on which SAP is pursuing them, please refer to the full privacy statement below.
You have the right to request from SAP access to, correction of, and/or the return or the deletion of your personal data. You may request from SAP to restrict the access to your personal data or to exclude it from further processing. You may revoke a once given consent or object to processing activities which SAP may intend to pursue in a given case. When you believe that SAP was processing your personal data not in accordance with this privacy statement or under breach of applicable data protection laws, you have the right to lodge a complaint with a relevant supervisory authority. The SAP Partner Portal Privacy Statement describes each of these rights in detail, including how you can reach us to exercise any of these rights against SAP and how to identify, if necessary, the relevant data protection authority.
In the final section below, SAP addresses several country-specific aspects that must be explained in a privacy statement under relevant country laws. The country-specific requirements include but are not limited to those from the EU and EEA, Australia, Brazil, Canada, Colombia, Saudi Arabia, Malaysia, New Zealand, the Philippines, Singapore, South Africa, South Korea, Thailand, and the United States of America.
We have created this Privacy Statement to demonstrate the firm commitment of SAP (hereinafter "We", "SAP", "Us" or "Our") to the individual`s right to data protection and privacy. It outlines how SAP processes information that can be used to directly or indirectly identify an individual (hereinafter “Personal Data”). Processing in the context of this Privacy Statement means any collection, use, transmission, disclosure, erasure or any other similar operation based on Personal Data (hereinafter “Processing” or “Process”).
SAP is processing information including Personal Data about the users of SAP Partner Portal using cookies or similar technologies for the purposes set out in the Cookie Statement(opens in new tab). You will find further information and have the option to exercise your preferences by clicking on the Cookie Preferences link in the footer of this page.
(for details on each section, expand/contract the text by using the “>” icons)
This privacy statement applies to the collection and processing of personal data:
SAP SE, SAP America, Inc., and each relevant SAP Group member are, depending on the given case, hereinafter referred to as “SAP”.
This privacy statement does not apply to SAP internet-pages or web-services which present their own privacy statement.
You can reach SAP Group’s data protection officer any time at privacy[@]sap.com
Depending on the applicable law, the Processing of Personal Data is subject to a justification, sometimes referred to as legal basis.
When ensuring compliance, SAP processes your Personal Data if and to the extend necessary to fulfill legal requirements under European Union or EU Member State law to which SAP is subject, and laws and regulations extraterritorial to the EU (legitimate interest to comply with extraterritorial laws and regulations).
SAP processes your Personal Data to operate web presences, web offerings, or online events (“Web Services”)
When operating SAP’s Web Services, SAP processes your Personal Data if and to the extent,
SAP processes Personal Data to pursue its business relationships with customers, partners, and others to fulfill pre-contractual and contractual business relations. This may include satisfying requests, processing orders, delivering an ordered product or service, or engaging in any other relevant action to establish, fulfill and maintain Our business relationships.
When pursuing business relationships including engaging in direct marketing and sales activities, SAP may process your Personal Data if and to the extend
SAP processes various types of personal data about the people we interact with when conducting our business or operating our various web presences and other communication channels.
Depending on the individual case, this may comprise the following types of personal data:
Contact Data
SAP processes the following categories of personal data as contact data: first name, last name, email addresses, postal address/location (country, state/province, city), telephone numbers, and your relationship history with SAP.
Personal data related to the business relationship with SAP
In the context of established business relationships, SAP processes the business partners company name, industry, your job title and role, department and function and your company’s relationship history to SAP. If you provide a credit card number or bank details to order products or services, SAP will collect this information to process your payment for the requested products or services.
Compliance related personal data
If required by statutory law or regulation, SAP may process data categories like date of birth, academic credentials, identity cards or other ID numbers, geolocation, business partner relevant information about e.g., significant litigation or other legal proceedings, and other export control or custom compliance relevant information.
Data generated through your use of, or participation in, SAP's internet pages, web, or online offerings
Usage data
SAP processes certain user related information, e.g., info regarding your browser, operating system, or your IP address when you visit SAP’s web properties. We also process information regarding your use of our web-offerings, like the pages you visit, the amount of time you spend on a page, the page which has referred you to our page and the links on our sites you select.
Registration data
SAP may process your contact data as set out above and other information which you may provide directly to SAP if you register for any of SAP's events or other web services.
Participation data
When you participate in webinars, virtual seminars, events, or other SAP web services, SAP may process your interactions with the relevant webservice to organize the event including its sessions, polls, surveys, or other interactions between SAP and/or its participants. Depending on the event and subject to a respective notification of the participants, SAP may collect audio and video recordings of the event or session.
Special categories of personal data
In connection with the registration for an event, SAP may ask for your dietary preferences or information about potential disabilities for purposes of consideration for the health and well-being of our guests. Any collection of such information is always based on the consent of the participants. Kindly note that if you do not provide such information about dietary preferences, SAP may not have the opportunity to respond to such requests at the time of the event.
Personal data received by third parties, including publicly available sources
SAP generally aims to collect personal data directly from the data subjects. If you or applicable law allows SAP to do so, SAP may obtain personal data also from third party sources. These third-party sources may include:
When we collect personal data from third party sources, established internal controls aim to ensure that the third-party source was permitted to provide this information to SAP and that we may use it for this purpose. SAP will treat this personal data according to this Privacy Statement, plus any additional restrictions imposed by the third party that provided the personal data to SAP or by applicable national law.
Personal data necessary for customer satisfaction
To the extent permitted by law or based on your consent, SAP may combine the information we collect either directly or indirectly about specific users to ensure the completeness and correctness of the data and to help us better tailor our interactions with you and determine the information which best serves your respective interest or demand.
If SAP processes special categories of Personal Data under applicable law, SAP will ask you for your consent in a specific declaration.
SAP generally aims to collect personal data directly from the data subjects. If you are requested to provide personal data to SAP and you fail to provide such personal data, kindly note that SAP may not be able to provide you with the respective service and/or business relationship requested. If you or applicable law allows SAP to do so, SAP may obtain personal data also from third party sources. These third-party sources may include:
When we collect personal data from third-party sources, established internal controls aim to ensure that the third-party source was permitted to provide this information to SAP and that we may use it for this purpose. SAP will treat this personal data according to this privacy statement, plus any additional restrictions imposed by the third party that provided the personal data to SAP or by applicable national law.
SAP processes your personal data only for as long as it is required:
SAP may process your personal data for product or service development until this no longer necessary or SAP is informed that your relationship with the SAP customer has changed.
SAP may retain your personal data for additional periods if necessary for compliance with legal obligations to process your personal data or if the personal data is needed by SAP to assert or defend itself against legal claims. SAP will retain your personal data until the end of the relevant retention period or until the claims in question have been settled.
Your personal data may be passed on to the following categories of third parties:
Entities of the SAP Group
As SAP is selling its products and services to its customers only via local business relationships, SAP may transfer your personal data to the locally relevant SAP group entity for the purpose and to the extent necessary to conduct a business relationship. Other entities of the SAP Group may also receive or gain access to personal data either when rendering group internal services centrally and on behalf of SAP SE and the other SAP group entities or when personal data is transferred to them on a respective legal basis. In these cases, these entities may process the personal data for the same purposes and under the same conditions as outlined in this Privacy Statement. Access the current list of SAP Group entities(opens in new tab). If you would like to find out which SAP group entity is responsible for the business relationship with you or your employer, please contact us at webmaster[@]sap.com.
Third party service providers
SAP may engage third party service providers to process personal data on SAP’s behalf, e.g., for consulting or other services, the provision of the website, the fulfillment and provisioning of offers from SAP or newsletter dispatch. These service providers may receive or are granted with access to personal data when rendering their services and will constitute recipients within the meaning of the relevant DP law, including GDPR.
In case you subscribe to the SAP Partner Update, SAP will forward your email address, country, product, industry, and solution preferences to Impartner UK Limited, Units 2,3,4, The Old Brewery Yard Battle, East Sussex, United Kingdom, TN33 0AF. Registered in England. Company Number: 11360392. Impartner UK Limited use this personal data for sending out the interest-based newsletter.
SAP partners
With your consent or as otherwise indicated by your request, including to fulfill your ordered services, SAP may share your personal data with designated partner companies to provide you the product or service you have requested.
Other third parties
SAP may transfer your registration data based on your consent or as otherwise indicated by your request to companies listed on the registration page of an SAP seminar, webinar or event. These companies may receive your personal data as co-organizer or sponsor of the event and will use your registration data for the purposes of their participation in the event. They will provide you directly with any legally required information about their processing purposes and how you may exercise your rights.
External user groups that you join (e.g. ASUG (Americas' SAP Users' Group is an independent SAP user group)).
SAP honors your statutory rights when it comes to the Processing of your Personal Data. To the extent provided by applicable data protection laws, you have the right to:
Depending on applicable local data protection laws, your rights may be subject to deviations, limitations, or exceptions as set out in the country specific section “Additional Country and Regional Specific Provisions”. Please be aware, that SAP honors your statutory rights when it comes to the Processing of your Personal Data to the extent provided by applicable data protection laws.
Please direct any requests to exercise your rights to webmaster[@]sap.com.
SAP will take steps to ensure it verifies your identity to a reasonable degree of certainty before it will process the data protection right you want to exercise. When feasible, SAP will match Personal Data provided by you in submitting a request to exercise your rights with information already maintained by SAP. This could include matching two or more data points you provide when you submit a request with two or more data points that are already maintained by SAP.
SAP will decline to process requests that are manifestly unfounded, excessive, fraudulent, represented by third parties without duly representing respective authority or are otherwise not required by local law.
In general, SAP websites and online services are not directed to users below the age of 16 years, or equivalent minimum age in the relevant jurisdiction. If you are younger than 16, you cannot register with and use these websites or online services
You can reach SAP Group’s data protection officer any time at privacy[@]sap.com.
The contact details of your specific data protection supervisory authority can be found on the European Data Protection Board website(opens in new tab). SAP’s lead data protection supervisory authority is the Landesbeauftragter für den Datenschutz und die Informationsfreiheit Baden-Württemberg and can be reached at Lautenschlagerstraße 20, 70173 Stuttgart/Germany.
As a global group of companies, SAP has group affiliates and uses third-party service providers also in countries outside the European Economic Area (the “EEA”). SAP may transfer your personal data to countries outside the EEA as part of SAP’s international business operations. If we transfer personal data from a country in the EU or the EEA to a country outside the EEA and for which the EU Commission has not issued an adequacy decision, SAP uses the EU standard contractual clauses to contractually require the data importer to ensure a level of data protection consistent with the one in the EEA to protect your personal data. You may obtain a copy (redacted to remove commercial or irrelevant information) of such standard contractual clauses by sending a request to privacy[@]sap.com. You may also obtain more information and their perspectives on international data protection issues on the European Commission’s International Dimension of Data Protection webpage(opens in new tab).
Your personal data is predominantly stored inside the EEA or in the US, however, your personal data may be processed globally.
SAP has appointed a Data Protection Officer for Brazil. Written inquiries, requests or complaints to our Data Protection Officer may be addressed to:
Email: privacy[@]sap.com
Address: Avenida das Nações Unidas 14171 - Marble Tower – 7th Floor - São Paulo-SP, Brazil 04794-000
Your personal data may be processed globally. If personal data is processed across country borders, SAP complies with laws of the transfer of personal data between countries to keep your personal data protected. It may, however, based on the laws of such countries be subject to access by local law enforcement.
Where SAP is subject to the requirements of the Colombian Statutory Law 1581 of 2012 and Decree 1377 of 2013, the following applies:
Within Colombia you have the right to:
SAP Colombia S.A. may Process your Personal Data by itself or on behalf of the SAP Group, with its main office located at Carrera 9 No 115 – 06, Edificio Tierra Firme Of. 2401 Bogotá D.C., Colombia. You can contact us either by the telephone number +57-6003000 or via email at: webmaster[@]sap.com
SAP will be responsible to answer any requests, questions, and complaints that you might have to your right to access, update, correct and delete your Personal Data, or revoke your consent.
Where SAP is subject to the requirements of the Personal Data Protection Law (PDPL) the following applies:
If SAP does not comply with the PDPL you can file a complaint to the contact provided in the first section of this privacy statement.
If you are not satisfied with how we process your complaint you can file a complaint at the competent authority:
Saudi Data and Artificial Intelligence Authority (SDAIA), Digital City, Riyadh, 12382, Kingdom of Saudi Arabia, Website: sdaia.gov.sa
Where SAP is subject to the requirements of the Malaysian Personal Data Protection Act (“PDPA”), the following applies:
Written inquiries, requests or complaints may be addressed to:
Data Protection and Privacy Coordinator for Malaysia
Phone No. 60 3-2202 6000
Email address: privacy[@]sap.com
SAP has implemented technology, security features and strict policy guidelines to safeguard the privacy of users’ personal data, including a Bahasa Malaysia version of this privacy statement(opens in new tab).
the following data protection rights apply:
You can request from SAP at any time access to information about which personal data SAP processes about you and, if necessary, the correction of such personal data. Please note, however, that SAP can or will delete your personal data only if there is no statutory obligation or prevailing right of SAP to retain it.
Wherever SAP is processing your personal data based on your consent, you may at any time withdraw your consent by unsubscribing or giving us respective notice of withdrawal. In case of withdrawal, SAP will not process personal data subject to this consent any longer unless legally required to do so. In case SAP is required to retain your personal data for legal reasons your personal data will be restricted from further processing and only retained for the term required by law. However, any withdrawal has no effect on past processing of personal data by SAP up to the point in time of your withdrawal.
For individuals within the Philippines, you may exercise your rights by submitting a request by mail or phone to SAP at:
Address: SAP Philippines, Inc., Attn: Data Protection Officer, 27F Nac Tower, Taguig City 1632, Philippines
Phone:+632-8705-2500
the following applies:
SAP has appointed a Data Protection Officer for Singapore. Written inquiries, requests or complaints to our Data Protection Officer may be addressed to:
Subject: Data Protection Officer
Email: privacy[@]sap.com
Address: Mapletree Business City, 30 Pasir Panjang Rd, Singapore 117440
Contact: +65 6664 6868
the following applies:
“Personal Data” as used in this privacy statement means Personal Information as such term is defined under POPIA. “You” and “Your” as used in this Privacy Statement means a natural person or a juristic person as such term is used under POPIA.
Systems Applications Products (Africa Region) Proprietary Limited, Systems Applications Products (South Africa) Proprietary Limited with registered address at 1 Woodmead Drive, Woodmead (SAP South Africa) is subject to South Africa's Protection of Personal Information Act, 2013 (Act 4 of 2013) and responsible party under the POPIA.
You may request details of personal information which we hold about you under the Promotion of Access to Information Act 2 of 2000 (“PAIA”). For further information please review the SAP PAIA Manual(opens in new tab).
Should you as an individual or a juristic person believe that SAP South Africa as responsible party has utilized your personal information contrary to POPIA, you undertake to first attempt to resolve any concerns with SAP South Africa.
Phone: 011 325 6000
Address: 1 Woodmead Drive, Woodmead Johannesburg South Africa 2148
Email: privacy[@]sap.com
If you are not satisfied with such process, you have the right to lodge a complaint with the Information Regulator, using the contact details listed below:
JD House, 27 Stiemens Street, Braamfontein, Johannesburg, 2001, P.O. Box 31533, Braamfontein, Johannesburg, 2017
Email: complaints.IR[@]justice.gov.za
Enquires: inforeg[@]justice.gov.za
Your personal data may be processed globally. When personal data is processed across country borders, SAP complies with laws on the transfer of personal data between countries to keep your personal data protected. Your personal data may be transferred to, accessed or processed by the categories of third parties as described above.
Your personal data may be processed globally. When personal data is processed across country borders, SAP complies with laws on the transfer of personal data between countries to keep your personal data protected. Your personal data may be transferred to, accessed or processed by the categories of third parties as described above.
Where SAP is subject to the requirements of the California Consumer Privacy Act of 2018 (CCPA), as amended by the California Privacy Rights Acts of 2020 (CPRA), from here on referred to as “CCPA” or where other US state laws have similar requirements, the following applies:
To exercise these rights, or to limit the sharing of your personal information, please fill out and submit to privacy[@]sap.com or contact us at:
Address: 3999 West Chester Pike, Newtown Square, PA 19073 USA
In accordance with the verification process set forth under US relevant state law (as appropriate), SAP may require a more stringent verification process for deletion requests (or for personal data that is considered sensitive or valuable) to minimize the harm that might be posed to you by unauthorized access or deletion of your personal data. If SAP must request additional information from you outside of information that is already maintained by SAP, SAP will only use it to verify your identity so you can exercise your data protection rights, or for security and fraud-prevention purposes. You can designate an authorized agent to submit requests to exercise your data protection rights to SAP. The agent must submit authorization to act on your behalf and, where required by relevant law, the agent must be appropriately registered.
SAP does not offer financial incentives in return for your consent to share your personal information, nor limit service offerings where you opt-out of such sharing (unless sharing is practically necessary to perform the relevant service).
As required under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), please find that information on the California Data Subject Rights Metrics(opens in new tab).
SAP does not disclose on the Internet or otherwise make available information that is subject to a Daniel’s Law request.
Given that SAP websites and online services are not directed to users under 16 years of age, SAP does not sell or share the personal information of any minors under 16. If you are a parent or guardian and believe SAP collected information about your child, please contact SAP. SAP will take steps to delete the information as soon as possible.